Social Media Release
Today, in class, we learned about the new social media release created by Todd Defren. The new template is useful for disseminating information to the media because it allows them to pick out which information they would like to use and leave what they don’t. The new release will be beneficial for companies because it will increase transparency and open the lines of communication between the organization and their audiences.
The template allows the public relations professional to post links to articles that relate to the topic. This helps with transparency because it shows that the company is not trying to hide anything. Our teacher, Tiffany Derville, pointed out that journalists are going to find out everything about your company anyway, so you might as well just make their job easier and put it all out in the open.
Another reason that the social media release will be useful for companies who are trying to reach a younger audience. Most young people don’t want read a text heavy document, the social media release allows viewers to get the information through different media such as video.
One of the best reasons to use a social media release is that is accessible to everyone, not just journalists. Companies can post the release on their website, and then anyone who does a simple search can find the information they need.
What do you all think of the new social media release?